A date, a name, and the places taking part.
An event is anything with a start, an end and a list of places. An art walk, a chocolate walk, a festival, a sidewalk sale, a holiday stroll. You give it those three things and the tour does the rest.
While the event is running, a visitor opening the tour is told what is on now and what is coming next, and the places taking part are marked. When it finishes, the tour goes quiet again by itself. You do not have to remember to switch anything off.
An event is not the same as a Passport or a Best of vote, though they often run together. The event is the date and the line-up; a passport is the stamp card you run during it; a vote is the question you ask while everybody is out walking.
Create an event at the top of the screen starts a new one. Give it the name a visitor would recognise from the poster, not an internal name: Art Walk 2026, not AW26 final.
Set when it starts and ends. These are the days the tour treats it as live. Outside them the event is kept, with everything on it, and shows nobody anything.
An event with no places on it does nothing, so the next step is the one that matters.
Choose places opens the map with every place on the tour on it. Tap one to add it to the event, tap it again to take it out. The count at the top tells you how many are in.
The map is the fastest way to build a line-up for a walk, because you are picking along the route you will actually print. If you would rather work from a list you already have, use Paste a list instead.
Paste a list takes the names straight out of an email, a spreadsheet column or a document and matches them to places on your tour. This is for the common case where a committee has already agreed the line-up somewhere else.
Anything it cannot match is shown to you rather than guessed at, so you can fix a spelling or add the place first and paste again.
Each place on an event carries a number. That number is what appears beside it on the map you print, and what a visitor is looking for on the sign in the window.
Set them in the order somebody would walk, not the order you added them. If you change the route a week later, change the numbers here and print again: nothing else needs touching.
Most places on an event keep the event's own hours, and the row says Same as the event. Press it when one of them is different: the bakery that closes at two, the gallery that opens late.
The tour shows a visitor the hours for the place they are standing in front of, so a shop with its own hours is never shown as open when it is shut.
More on a row opens two extra things for that one place. A line for the visitor is a sentence shown under the name: what they are doing for the event, who is playing, what is on the table.
An offer that only runs during this event is the same thing as a Location Based Service, scoped to these dates. Use it for the event-day discount that should disappear the moment the event ends, without you having to remember.
On a day when several thousand phones are on the same two streets, the network stops working. Offer it for this event lets a visitor save the tour to their phone before they set off, and it then opens with no signal at all.
Leave it off everywhere else. When it is off, nothing about it appears on the tour, so a normal visitor is never asked a question they do not need.
Print Map jumps to the Print Map screen with this event's places already ticked and numbered. That is the paper map you hand out at the welcome tent.
Everything on the Print Map screen still applies: the scale bar, the compass rose, the legend, the paths and whether each place gets its own QR code.
Archive it takes a finished event off the tour and keeps every part of it: the line-up, the numbers, the hours, the offers. Next year you open it, change the dates, and you are most of the way there.
Archiving is not deleting. Nothing is lost and nothing is counted against you. Use it the week after the event rather than leaving last year's line-up where a visitor can find it.
Copy the embed gives you a block of code to paste into a page on your own website. Your events then show there and stay current by themselves: you never update two places.
Copy the link (a phone's calendar) is a subscribe link. Somebody adds it once and every event you publish lands in their own calendar, on their own phone, for good.
Publish the calendar is the switch for the public calendar page itself. Off takes the page and the subscribe link down without touching a single event.
Let people send events puts a form on your calendar page so a shop or a committee can send you theirs instead of emailing you.
Nothing they send appears anywhere until you read it and press Put it on. That writes their event into the tour and tells them it is up. Until then it sits in your queue and only you can see it.
This is the difference between running a calendar for a downtown and being the only person allowed to type into it.
Opens that event, with its line-up, its numbers and its hours.