Buyer guide

Choose the wayfinding software that walks a visitor all the way to the right door.

Every visitor who pulls into your lot has one question, and it is about one specific place. Good wayfinding answers it like a friendly local who knows every path, every step and every door. Here is what to check before you choose, and how StrollPoint handles each part of it.

Test one hard trip on your own property

Pick the trip your staff explains most often, like the far parking lot to the accessible entrance of the back building. Have every provider you talk to walk that exact trip, and watch for the points below.

The route should end at the exact door

A pin on the middle of a building leaves a guest circling it, looking for a way in. The route should finish at the door a person walks through, using only paths a person can really walk.

In StrollPoint, every place is given a front door: the one spot a visitor is walked to. Routes follow only the paths your team drew, so nobody gets sent across a pond or through a locked gate. A visitor walking a route on site sees each turn over a big arrow, the feet to that turn and the minutes left, spoken aloud if they like.

Step-free routes belong in the plan from day one

A guest using a wheelchair or pushing a stroller needs a route with no stairs, curbs or gravel, and needs to hear honestly when no such route exists. Ask who marks the barriers and how easy the marks are to keep true.

In StrollPoint, a barrier is marked on the stretch between two spots, so both spots stay reachable another way, and one mark covers both directions. With step-free routing on, a route stays off every stairway, curb or stretch your team marked, and a place reachable only through a barrier says so plainly. That marking sits with your team, since only someone on the grounds can see the curb.

Make sure the tour goes inside, floor by floor

Campuses, hospitals and resorts are full of buildings with floors, and the trip rarely stops at the front step. Check that inside and outside live in one tour, joined by the real stairwells and doors.

StrollPoint groups a building's floors together, so a visitor reads one card for the building and taps Go inside. Your own floor plan is pinned to the real ground. A route to another floor walks to a door first, and if no door connects the two yet, the tour says so instead of inventing a path.

Somebody has to keep the hours current

A tour is only as good as the hours posted on it. Ask who updates places, and whether one person ends up typing for the whole district.

In StrollPoint, places and hours live in the Front Desk, and a change is on the tour the moment you save it. A place's card tells a visitor standing outside whether it is open now. Each shop or office can get a private link to correct its own hours, phone and website, and nothing goes on the tour until you approve it. Visitors can also report a broken bench or a blocked ramp from the spot where they found it.

Lobby screens and paper maps should match the tour

Plenty of guests start at a lobby screen or with a folded map in hand, and both should match the tour with no second copy to maintain.

  • A screen in a lobby: StrollPoint's lobby version asks nobody for their location, returns to its opening view two minutes after the last person walks away, and carries a code so a guest can take the tour along.
  • Print Map: one page with numbered places, in the walking order you set, and a QR code for each place. Send your print shop a link to the exact map instead of a file that goes stale.

A good QR code opens the tour right where a visitor is standing

A code on a sign earns its spot by skipping the search. Ask whether a code can open the tour at one exact place, and whether you can tell which sign people scanned.

StrollPoint makes a link and a QR code for the whole tour, any single place and any event. A code in a shop window opens the tour standing right there, facing the right way. Label each code with where you posted it, and Analytics shows how many people came in through each one.

Ask how every accessibility claim was tested

The Department of Justice requires state and local governments to meet WCAG 2.1 Level AA for their web content, starting April 26, 2027 for communities of 50,000 or more. Ask each provider how it tests and what the testing does not cover yet.

StrollPoint scans every release against WCAG 2.1 Level AA before it goes live and publishes what it measured. Every mapped destination is also in a labeled list that a keyboard or screen reader can reach. The security page says plainly that automated testing covers about a third of the standard and that manual screen reader testing is still to come. For a formal conformance report, the team will talk through timelines.

Know exactly who holds your data

Ask who stores your tour, what is tracked about visitors, and whether you can take everything with you.

  • StrollPoint publishes the full list of the four companies that store or process your property's data.
  • Visitors walk the tour without an account, and nothing in the visitor numbers identifies anybody.
  • Unpublished drafts and private notes never show to the public, and card numbers never reach StrollPoint.
  • Your photos and tour data are always yours, and places, events, offers and sponsors export to a spreadsheet any time.

Find out how fast a tour can be built

Ask what the build involves, who does the work and what equipment it takes.

StrollPoint works with any standard 360 camera, so there is no special gear to rent. With Scouting, you mark every spot that needs a photo, send the photographer a checklist and watch it fill in. A small property usually runs thirty to fifty photo spots, and a campground or school a hundred and fifty or more. Then your team connects the photos the way a person really walks. If you would rather hand it off, StrollPoint Direct shoots the property, builds the tour and keeps it current.

Look for prices you can read up front

Count the tours you will need, then ask what a change costs next season, when a shop moves or a path closes.

StrollPoint's monthly plans are Free at $0 for one tour, Operator at $49 for three, Studio at $149 for twelve and Agency at $399 for forty. Every tier is the full product, with the editor, real routing, QR codes and live publishing, and StrollPoint Direct is priced by quote. A change next season is an edit with nothing to reprint, and you can cancel any time.

Walk a live tour before you decide

Pick a destination in one of StrollPoint's demo tours, like Mackinac Island, and follow the directions. When you are ready to talk about your own property, Dustin Mishler, VP of Business Development, is at [email protected] or 989-998-2469.

Common questions

Do visitors need to sign up for anything?

No. A visitor opens the tour from a link or a QR code and starts walking, with no account and no sign-in.

What happens when a shop closes or a path changes?

You edit the tour and the change is live for every visitor at once. When a new shop moves into the same unit, edit the place rather than deleting it, and its visits stay with the address.

Do we need special camera equipment?

No. Any 360 camera that saves standard 360 photos works, or StrollPoint Direct can do the shooting for you.

Is StrollPoint built for ADA Title II?

StrollPoint is built and tested against WCAG 2.1 Level AA, the standard Title II points to, and step-free routing is part of the product. Manual screen reader testing is still to come, so for a formal conformance report, ask the team about current status and timelines.

Who owns the photos if we cancel?

You do. Your photos and tour data are always yours, and after you cancel StrollPoint keeps an exact restore of everything for 90 days.

Walk a real one before you decide anything

The fastest way to understand the difference is to pick a destination in a live tour and follow the directions.

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